How Does Web Scraping Help E-Commerce Brands to Deal with Fake Reviews?
Product reviews of customers are important for every e-commerce business and Amazon review data scraping helps to create competitive edge in the market. They not only assist buyers in deciding whether or not to purchase a product but also benefit sellers because positive reviews increase sales and profits. Malicious users and bots might have a substantial impact on the online economy. Fake reviews have become more prevalent in recent years, so that it has resulted in losses of $152 billion. According to government numbers and self-reporting of major e-commerce sites such as Trustpilot, TripAdvisor, Yelp, and Amazon, about 4% of online reviews are fake. These have a direct impact of $152 billion on worldwide internet expenditure. Even an extra star on a restaurant's Yelp rating can boost revenue by 5% to 9%. Fake reviews enhance search rankings for up to four weeks after they have been removed or detected. They are often removed within 100 days, allowing scammers to make enough ti